Your shop's CCTV, counting for you
- Footfall and conversion
- Queues and waits
- Loss prevention
Came in
484
Conversion
31%
Queue wait
2 min 10 s
In by hour · Saturday
14:12 · Person 212 reached out, then brought a hand to the body. Went out without visiting the tills.
What a store manager asks the cameras
From the cameras you already have. No sensors to fit, nothing to install.
Footfall and occupancy
People in and out of every door by the quarter hour, how many are inside at once, and how long a visit lasts.
Conversion
Add the day's till transactions and see what share of visitors bought something, hour by hour against the busy times.
Capture rate
Draw a line across the pavement outside and see how many passers-by the window turns into visitors.
Queues and waits
Queue length through the day, the average and worst waits, every stretch it ran too long, and who gave up and walked away.
Dwell by area
Visitors to each display, department or promotion, how long they stayed, and how many stopped long enough to look properly.
Flows and routes
The routes people take from the door, which areas lead to which, and traffic both ways along each aisle.
Heatmaps
Where customers stand and for how long, over the whole day, on your own camera's picture.
Staff left out
Mark the area behind the counter and anyone who spends their day there is left out of every customer figure.
Loss prevention from the skeleton, not the face
Each person's posture is followed over time for the movements a store detective watches for. Nobody is identified.
Reach, then conceal
An arm out to the shelf, and within a couple of seconds the same hand at the waistband or inside a coat, elbow bent. Arms dropping back to the side don't count.
Hands out of sight
A reach, and then the hand disappears against the body, into a bag or a pocket.
Crouching and looking around
Down low at a shelf for a while, or the head turning from side to side again and again.
What the path adds
Went out without visiting the tills, or stood for minutes by high-value stock, raises a flag's priority. The path alone never flags anyone.
Export, draw, upload
Export a day from your recorder
One camera's footage as MP4, up to 4 GB: the door, the tills or the shop floor. Most recorders export from their app or web page.
Draw what matters
On a still from the camera, draw the door, the queue, the tills and the displays you care about. Redraw them any time, and every figure updates without re-uploading.
Read the day
Figures by hour for each store, a review list of the moments worth watching, and CSVs for your own reporting.
Questions
Find out what your cameras have been seeing
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